Webinars are one of the most effective ways to market online. They have many advantages. Multiple forms of media can be used, presenters can interact with their audience and establish rapport through teaching and offering valuable information.
They are a very effective way to sell products and also expand your influence in a niche.
Here are 5 free webinar tips to help ensure your next event is wildly successful.
1. Plan your webinar ahead of time
You want your webinar to be entertaining, informative and concise. People are very busy these days and don’t wish to sit in front of their computer for hours listening to someone ramble.
Keep your presentation interesting by using multiple forms of media such as slides, messaging, video, polls and demonstrations. These are common features across many webinar platforms online.
Your conference is your opportunity to connect with your audience.
Be sure to leave plenty of room for asking them questions and interacting with them throughout the presentation. Once you have your presentation planned, practice, practice, practice. Make sure you are familiar with your webinar service technology as well.
2. Promote your webinar
We know you’ll work hard to put together an amazing event but if no one knows of it, then whats the point? Marketing your meeting is mandatory.
Announce your webinar through your email list, write frequent post to your blog and social media outlets.
Don’t be afraid to ask everyone you know to spread the word about your free event. As your date approaches, send out multiple messages so that people don’t forget.
3. Enlist at least one co-presenter or helper
Webinars are often more interesting if there is more than one presenter. If it makes sense to have a co-presenter or guest speaker, it can add a lot of value to your webinar.
If you are the only presenter, make sure you, at least, enlist someone to help you keep an eye on things. The chat window needs to be monitored, the audio needs to be tested, and you need to make sure the webinar is running smoothly without technical difficulties. Having an extra set of eyes, ears and hands can be a big help.
4. Be engaging and interact with your audience
Remember to communicate with your audience. Ask them questions throughout the presentation and answer any questions they may have. You should always schedule time at the end for a Q& A session, but it’s also a good idea to answer questions throughout the webinar.
Have fun and remember to keep your audience interested and entertained. Don’t worry so much about being serious and “professional.” The key is to establish rapport so that people will begin to know, like and trust you.
5. Record your webinar and re-purpose it
Make sure that you tape your webinar so that you can use it later. Offer it as a reply to your email list and blog readers. Or you can also consider selling it as a product to those who did not attend.
You can also re-use the webinar materials. You can post the slides on slide-sharing sites or offer them as a free bonus to your email list.
A webinar is one of the most effective ways to market your business and establish yourself as an authority in your niche. With a little preparation and practice ahead of time, you should be well on your way to having a super successful event.