“How can you call yourself a professional and not have a business card?!”
This extremely powerful question came out of my mentor’s mouth years ago and it still resonates with me today. As a professional in any industry, you need some sort of business card to define what you specifically do and provide contact information for those wanting to utilize your services. Writing your information on a sheet of paper or a napkin isn’t a great first impression.
Like most people, I had the misconception that in order to have business cards, you actually needed to have a business. This couldn’t be further from the truth.
Obtaining business cards in this day and age is easier and more cost effective than you may think.
Don’t let anyone convince you that business cards are a waste of money because they are an extension of your brand and exemplify professionalism. Vistaprint.com and Moo.com are sites that allow you to create customized cards that reflect your business’ brand.
Both websites offer an extensive range of templates and designs that you can use to create your best extension of your professional self.
Don’t wait another minute and make it your business to purchase some cards.
There’s no right or wrong in developing your business card, but here are some tips:
1. Create a logo
Create a design that you can utilize for your product, business cards, website, stationery and anything else that will represent your company. It’s important that this logo/image become associated with your business. (Think the Nike swoosh or CNN network letters.)
A graphic designer may be able to produce something for you, or you can try to create the logo yourself. Keep it simple and clean, so it can be easily reproduced and applied to several different items.
2. Less is more
Don’t include too much text on your business cards. It’s not necessary to add your entire resume. The object of the card is to provide contact information and to make your services known. After receiving the card, prospective business partners can then go to your website, call or email you for more information.
3. Keep it professional
If your personal email address is HotLady69@mail.com or PlayBoyLova4U@mail.com, create a new one for business purposes. Prospective business partners don’t necessarily need that glimpse into your personal life when trying to decide whether or not to work with you professionally.
Using your company name or government name as your primary business email address will help them remember you and your business.
4. Carry them
After you go through the trouble of ordering business cards, make sure you have them on you. Keep them close to you, in your glove compartment, wallet or purses.
A business card holder is also a smart purchase that will allow you to easily carry the cards and keep track of those you receive from other networkers.